Google's Problems in China
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Case Details:
Case Code : BENV001
Case Length : 13 Pages
Period : 2000-2006
Pub Date : 2006
Teaching Note : Available
Organization : Google China
Industry : Internet Search Engines
Countries : China
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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Google Meets 'The Great Firewall' Contd...
Google had been providing services for users in China through its global search
engine www.google.com, which has its servers in the US. This meant that the
content had to pass through Chinese firewalls, which often stalled the browser
and slowed it down.
The slowdown was also associated with filtering and
censorship carried out by the Chinese government and Internet service providers
(ISPs). For this reason, Google decided to place its servers in China and agreed
to self-censor the content and let the users know of it. However, human rights
activists and advocates of freedom of the press all over the world expressed
their displeasure at Google's move.
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Reporters without Borders (RWB)6 said,
"Google's statements about respecting online privacy are the height of
hypocrisy in view of its strategy in China."7
Background Note
Google was founded by Larry Page (Page) and Sergey Brin (Brin),
who were students at Stanford University, California, USA.
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While at
Stanford, Page logged on to the World Wide Web, looking for a topic for
his doctoral thesis. He decided to work on the link structure of the
Web. He found that though links from one page to the other could be
followed easily, it was important to keep track of the back-links as
well. He started working on backlinks8
and called his project 'BackRub.' Brin joined Page in working on BackRub.
Together, they created a ranking system which ranked the links depending
on their importance. They came up with an algorithm called PageRank,9
which took into account the number of links to a particular site and the
number of links into the linking sites.10
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